We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Salesforce.com gets access to Twitter's messages feed

Salesforce Radian6 customers will get access to the more than 400 million Twitter messages generated daily

Salesforce.com announced Wednesday a deal with Twitter that will give the enterprise cloud computing company access to Twitter's "firehose" feed of public messages, it said Tuesday.

The global deal will provide customers of Salesforce Radian6 more than 400 million messages on Twitter generated daily, which they can analyze to gain customer insight, fuel engagement, and build brand identity, Salesforce.com said in a statement.

Radian6 is Salesforce.com's social media monitoring and engagement tool. Salesforce.com acquired Radian6, whose technology tracks conversations on social sites like Facebook, Twitter and LinkedIn, last year.

Salesforce.com has been trying to strengthen its social media offering to its customers. It said earlier this month it was acquiring social media marketing firm Buddy Media, which delivers targeted marketing content through Facebook, LinkedIn and YouTube, in a US$689 million cash and stock deal.

Competitor Oracle announced last month that it is acquiring Vitrue which helps corporations disseminate their messages and advertising across social media platforms, such as Facebook, Pinterest, Twitter, YouTube and Google+.

The terms of the deal between Salesforce.com and Twitter were not disclosed.

Twitter already has some companies like Gnip that use its firehose of messages to provide data to enterprises. Dataminr, a social media data company in New York city, said in April it had signed a partnership with Twitter, which includes access to the full Twitter firehose in real-time.


IDG UK Sites

Nexus 6 vs Sony Xperia Z3 comparison: Lollipop phablet takes on KitKat flagship smartphone

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Free rocket & space sounds: NASA launches archive of interstellar audio on SoundCloud

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests, beautiful...