We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Greenpeace's sign to Amazon, Microsoft: 'How clean is your cloud?'

Activists at Greenpeace intensified their environmental criticism of Amazon and Microsoft today by posting signage near the Seattle offices of both companies questioning the cleanliness of the companies' clouds.

Officials at Greenpeace have launched an international "Clean our cloud" campaign this week calling on leading tech companies to be more transparent about their renewable energy use and encouraging them to be more environmentally conscious.

SLIDESHOW: NASA Space Shuttle Discovery's spectacular final flight

Greenpeace officials today hung an 800-square-foot sign in the shape of a cloud near the offices of Microsoft and Amazon that reads "Amazon, Microsoft: How Clean is Your Cloud?" Greenpeace representatives also handed out black balloons and pamphlets near the company offices summarizing findings the organization has published this week regarding the energy policies. The report found, in part, that Amazon and Microsoft each rely heavily on coal and nuclear electricity to power their data centers.

Today's events followed demonstrations the organization held yesterday outside of European headquarters of Apple, Microsoft and Amazon.

"Amazon and Microsoft have some of the brightest, most innovative engineers in the business. They have the potential to power their cloud with green, renewable energy, but are falling behind competitors Google, Facebook and Yahoo in the race to build a truly clean cloud," says Greenpeace International IT analyst Casey Harrell.

Apple has rebuffed claims made by Greenpeace that the company's Maiden, N.C., facility uses renewable power sources for only 10% of its electricity needs. Apple says 60% of the data center's power will eventually be delivered from an on-site solar farm and fuel-cell installation.

Greenpeace says other companies that are more environmentally conscious have made public their efforts to use renewable energy resources. Amazon Web Services and Akamai, Greenpeace notes, have been particularly secretive about their energy policies.

Network World staff writer Brandon Butler covers cloud computing and social media. He can be reached at [email protected] and found on Twitter at @BButlerNWW.

IDG UK Sites

12 cheapest smartphones of 2015: The lowest-cost smartphones you can buy in the UK. Best budget...

IDG UK Sites

Samsung: King of the Androids (or MWC, at least)

IDG UK Sites

Get free stock photos with Vince Vaughn in them

IDG UK Sites

Apple Maps vs Google Maps comparison review – has Apple done enough to beat its biggest rival?