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Facebook redesigns business pages, adds Timeline

Companies and organizations that have Brand pages on Facebook are not only getting a new look and new features, they're also going to be able to update their pages to use Facebook's new Timeline.

Facebook is planning an announcement about the Brand pages redesign at 1 p.m. ET today. However, the social network touted the news on The Today Show this morning, with the show revealing its own "facelift" of its Facebook brand page.

Other companies launching a Timeline on their Brand pages include the New York Times, Starbucks, American Idol, the NBA, and the band Coldplay.

Facebook also has launched a page that gives users information about the redesigned Brand pages.

According to Facebook, any company or organization can update its Brand pages with Timelines now and they will all automatically be updated on March 30.

Facebook first widely pushed out its new Timeline feature in December. The feature is designed to automatically organize users' status updates, relationship changes, videos and photos into an interactive timeline of their online life. With Brand pages, followers will be able to see a history of the company's products and advancements, along with a history of posts.

The social network announced this morning that the revamped Brand pages also will include some other new features, such as the ability to "pin" posts that will effectively keep important news at the top of the Timeline for up to a week.

And an updated admin panel is set up to make it easier for page administrators to track a page's performance and respond to private messages from followers.

Companies also will be able to post larger photos and highlight milestones.


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