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Valentine's Day madness sees 7 million visits to flower and gift websites

Brits are clearly a nation of romatics

Brits are clearly romantics at heart as Hitwise revealed seven million UK net visits were to websites that offer flowers and gifts last week.

According to the web metrics firm, visits to these sites made up one percent of all visits to shopping websites for the week ending February 11. Furthermore, 830,000 hours were spent on flower and gift websites in this period, which equates to an average time of seven minutes and 25 seconds per visit.

Hitwise said Brits are more likely to search for Valentine's Cards that gifts, with UK web users conducting five times more searches for cards than flowers. The web metrics firm also highlighted that of all the generic searches for Valentine's gifts in the four weeks ending 11 February, nearly three in ten (29 percent) included the word 'him' compared to just eight percent that featured the word 'her'.

"This suggests women find it much harder to buy for men than men do for women (or that men are much less organised than women and therefore have to do their shopping offline at the last minute)," said Hitwise.

Brits are also keen on poems as a way to express their love for their sweetheart, as they accounted for 3 percent of all Valentine's-related searches.

Sadly, if you're looking for love, Hitwise said February is actually one of the worst months of the year to visit a dating website as between January and February last year visits to dating websites fell by 10 percent compared to previous month, and it wasn't until March they surged again.


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