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UK visits to search engines surge

2.3 billion were made by UK web users in January this year

The number of UK visit to search engines on the net has surged since last year, says Experian Hitwise.

According to the web metrics firm, UK web users made 2.3 billion visit to search engines in January this year, nearly 100 million more than in January 2010. Furthermore, that a 4.5 percent year-on-year increase.

Google remained the most popular search engine, accounting to 90.64 percent of all visit s to search engine sin January 2012. That's 1.11 percent down on the figures for December last year but indicates an overall year-on-year increase of 0.27 percent.

Experian Hitwise said Microsoft's Bing was the search engine to gain most popularity, increasing its market share by 0.59 percent since December 2011. Overall Microsoft's search sites accounted for four percent of all UK searches conducted in January this year, while Yahoo also saw a growth in visit by 0.45 percent on December last year . However, both Microsoft and Yahoo saw their year-on-year share decline.

"Search is one of the most crucial elements of online marketing and our data shows that search is growing, with nearly 100 million more visits going to search engines this January than last January," said James Murray, Market Research Analyst at Experian Hitwise.

"As search continues to grow marketers need the right tools at their fingertips to understand how they can maximise their search campaigns, to get traffic delivered to their website."

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