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Google begins roll out of new-look homepage

Horizontal bar replaced by drop-down menu

Google has begun rolling out a new-look homepage to a handful of web users.

The new design of Google's main site, which was first announced in November last year, is part of  "a new look and feel for Search, News, Maps, Translate, Gmail and a bunch of other products".

"Our goal was to create a beautifully simple and intuitive user experience across Google," the search engine said at the time .

The revamped site has replaced the traditional horizontal black bar at the top of the page, which offers access to other Google services, with a drop-down menu that's located under the grey Google logo on the top left-hand side of the site.

"We'll show you a list of links and you can access additional services by hovering over the 'More' link at the bottom of the list. Click on what you want, and you're off."

A Google spokesman told the BBC: "Constant revision and improvement is part of our overarching philosophy."

"If you compare the original Google home page to today's version, you will see that a makeover every so often can certainly be refreshing."

Meanwhile, Chris Green, principal technology analyst at Davies Murphy Group, added that Google was using the redesign to make the page "look like their Chrome netbook operating system".

"So whether you are using a Chromebook or the Google website the interface is the same."

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