We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,721 News Articles

Google adds visual traffic flow graphics to Analytics

Google's senior vice president of advertising announced the feature at the Web 2.0 Summit

Google has started rolling out to its Analytics accounts a new feature that displays graphically for Web publishers how people are moving across their sites.

The feature, called Flow Visualization, is designed to give Web publishers another way of monitoring usage of their sites so that they can optimize content and advertising.

"This will help [Analytics] data be told in a story that can be understood quickly and easily," said Susan Wojcicki, Google's senior vice president of advertising, during an appearance at the Web 2.0 Summit in San Francisco.

The flow graphics can be sorted in different ways to see visitors from various parameters, such as the browser they're using and the geographic region they're located in.

Wojcicki and a Google official demonstrated Flow Visualization's feature with live data from the Analytics account of the Google Store, an online store that the company uses to sell Google-branded merchandise, like T-shirts, pens and coffee mugs.

The Flow Visualization tool is intended to complement the numerical representation of Analytics data.


IDG UK Sites

LG G Watch review: Android Wear smartwatch is the best around, so far

IDG UK Sites

How to join Apple's OS X Beta Seed Program: Get OS X Yosemite on your Mac before public release

IDG UK Sites

Why the BBC iPlayer outage was caused by a DDoS attack: Topsy and Tim isn't *that* popular

IDG UK Sites

See Glasgow 2014 in UHD as history is made