We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
79,629 News Articles

The Inside Scoop on Nationwide's Social Networking Project

When Nationwide Mutual Insurance wanted to improve productivity and employee engagement, it thought social networking would do the trick. As it discovered, success requires a lot more than just turning on software for chat and personal profiles. Finding the right tool that also complies with both employee expectations and data governance policies isn't always easy.

First, the $20.3 billion financial services firm bought Lotus Connections. It was enthusiastic about the software's integration with Notes mail, Quickr document management and Sametime messaging. IBM's integration "was ahead of most other companies' in terms of vision," says Mark Gaetano, CIO for enterprise applications at Nationwide. "But there are complexities that financial services companies face." And sometimes a social networking tool does too much.

Lotus Connections integrates with document management, making documents searchable by end users in a way that could violate policies for protecting sensitive data at financial firms, Gaetano says. That automatically limited the potential user pool for the tool, undermining the purpose of social networking software: connecting as many people as possible.

To continue reading, register here to become an Insider . You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

Windows 9 release date, price, features: 30 September marked for unveiling

IDG UK Sites

Gateway to your kingdom: why everybody should check and update their broadband router

IDG UK Sites

Netflix whips up 3D VR viewing room for Oculus Rift during company hack day

IDG UK Sites

Best Mac? Complete Apple Mac buyers guide for 2014