We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Kids as young as 11 aware of how they present themselves online

36% use social networks to 'tell people about themselves'

Children as young as 11 are aware of how they present themselves online, says AXA.

Research conducted by the Ambition AXA Awards for talented young people revealed that while three quarters of 11 to 18 year olds use social media sites including Facebook, Bebo and Twitter to keep in touch with friends and family, more than a third (36 percent) also admit to using the sites to "tell people about themselves".

More than one in five (21 percent) claim they make friends with people they don't know on social networks to appear to have more friends, while 18 percent exaggerate their social activities online to seem cooler and the same amount also de-tag unflattering pictures of themselves

The survey revealed 18 percent of 11 to 12 year olds believe using a professional photograph as their profile picture will improve their personal image online

"The importance of social media to today's generation cannot be underestimated. The fact that two-thirds of children as young as 11 are already using social media sites to create – and manipulate – their online 'brand' seems to be driven by the ambition to 'look good', perhaps driven by influential celebrity culture," said Jason Bradbury, presenter of the Gadget Show and a judge of the science category of the Ambition AXA Awards

"However, rather than exaggerate or deceive others by manipulating their profile, children should be encouraged to get out there and achieve – no faking necessary."

IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

2015 creative trends: 20 leading designers & artists reveal the biggest influences & changes coming)......

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad