We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google buys Zagat to boost business reviews

Zagat has been providing ratings for restaurants for more than 30 years

Google has acquired venerable restaurant ratings publisher Zagat to boost its online maps and local business listings with trustworthy reviews and recommendations, which Web surfers increasingly seek and value.

"Zagat will be a cornerstone of our local offering -- delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world," wrote Marissa Mayer, Google's vice president of local, maps and location services, in a blog post.

Google bought Zagat, which was founded in 1979, because of its brand, reputation and quality of its surveys and reviews, which it publishes in print guides and online. Terms of the deal were not disclosed.

Best known for its restaurant ratings, Zagat also surveys consumers about the quality of hotels, nightclubs and other leisure-focused businesses.

Online consumer reviews have been considered useful yet controversial for years, as business owners often complain about the motives and accuracy of negative posts about their businesses.

Some of the best known review sites are Yelp, TripAdvisor, CitySearch and Angie's List. Google lets its users post reviews on its local business listings, and displays review snippets and links from some review sites as well.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model