We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

How to Get Started Using Analytics to Profit From Facebook

The project?::?Deploy a social commerce tool that can help online fashion retailer Tobi forecast the results of social media promotions and boost revenue.

The business case?::?Tobi's founders needed to integrate social media into the company's marketing and sales strategies. But its in-house efforts--posting promotion codes on its Facebook fan page, for example--were a flop, says CTO Anthony Wang. Redemption rates were low, and when a promotion did engage followers, there was no way to determine why it worked.

Wang researched whether Tobi could develop more robust social media analysis tools that would give it insight into the specific actions of its fans and customers, but he determined it would require too much time, money and attention. "It's hard for a retailer to build a social commerce platform on its own," Wang says.

To continue reading, register here and become an Insider. You'll get free access to premium content from CIO, Computerworld, CSO, InfoWorld, and Network World. See more Insider content or sign in.


IDG UK Sites

What is Google Photos? How to back up and share all of your photos for free

IDG UK Sites

Why I think the Apple Watch sucks and you'd be mad to buy it

IDG UK Sites

Swatch launches a colourful smartwatch

IDG UK Sites

New Apple TV 2015 release date rumours: TV streaming service delayed, hand gesture interface being...