We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

56% of shoppers against free Wi-Fi in stores

More than a third believe customers will be 'distracted'

More than half (56 percent) of web users don't think free Wi-Fi in supermarkets is a good idea, says MyVoucherCodes.co.uk.

Following the news that UK retailer Tesco is trialling a free Wi-Fi service in four of its stores, and if the technology proves successful, will be rolled-out across all of its 2,700 shops, MyVoucherCodes surveyed 986 regarding their opinions on being able to browse the web while shopping.

Of those that thought it was a bad idea, just over a third (38 percent) thinks it will distract other shoppers while 51 percent simply claimed it would be "annoying".

More than two in five (41 percent) said in-store Wi-Fi is a good idea, and of these 36 percent said it will enble shoppers to compare grocery prices online while 23 percent believe it would eliminate the need for shop assistants.

However, more than two thirds (68 percent) believe the free Wi-Fi will be abused, by downloading large files or browsing the web for lengthy periods of time. Tesco has already revealed if this happens, it will suspend the service. Furthermore, less than a quarter (24 percent) said they wouldn't use the free Wi-Fi connection to access social networks such as Facebook and Twitter, despite the risk that hackers could obtain their passwords and login details.

"It's interesting to find out how many people are against the introduction of Wi-Fi in Tesco stores. The introduction has been hailed as an aid to the shopping experience, but if people use the Wi-Fi for the likes of social networking or downloads whilst they shop, it could be a large distraction," said Mark Pearson, chairman of MyVoucherCodes.co.uk.

"However, I'm sure measures will have been put in place to prevent people from abusing the in-store Wi-Fi. Using it to check prices whilst you shop really could be a great way of making sure that you're getting the best deal, and could potentially save you money."

Help us find out which ISPs offer the best broadband by taking part in PC Advisor's Home Broadband Survey 2011


IDG UK Sites

Samsung Galaxy Note 4 release date, price and specs 2014

IDG UK Sites

iOS 8 features wishlist: the changes iPhone and iPad users want in Apple's iOS 8

IDG UK Sites

25 Years of the World Wide Web: Happy Birthday, Intenet

IDG UK Sites

Developers get access to more Sony camera features