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Google working on Google+ for businesses

Profiles of firms will be shut-down at the moment

Google is working on a business-focussed version of its social network Google+.

The search engine launched its rival to Facebook at the end of last month, although it's currently in a 'limited field trial' and is only available to a select few.

Google+ lets users share photos, chat to each other and leave messages and comments. Furthermore, the social network benefits from Circles which lets users create lists of friends to share content with, as well as live video-chat for multiple users known as Hangouts, Huddle – a form of group instant messaging – and Sparks that lets users interact with others that have similar interests.

However, Google is now focussing its attentions on creating a version of the site which will hope rival LinkedIn's success.

"Right now we're very much focused on optimising for the consumer experience, but we have a great team of engineers building a similarly optimised business experience for Google+," said Google's product manager, Christian Oestlien, in a YouTube video posted to Google's blog .

"It'll include things like rich analytics and the ability to connect that identity to other parts of Google that businesses might use on a daily basis like AdWords."

Oesttlien said "some really great companies" had got involved in Google+ but as it stands, the social network "is not optimally suited to their [businesses] needs".

"The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it," he said.

"In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles."

However, firms that want to get involved in trialling the business-orientated version of the network, can register their interest via a dedicated web page.


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