We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Facebook is 'most searched' brand of 2010

YouTube named second in most popular searches

Social network Facebook was the most searched brand by UK web users last year, says Experian Hitwise.

Research by the web analytics firm revealed Google's video-sharing service YouTube came in second while online auction site eBay, etailer Amazon and high-street retailer Argos made up the rest of the top five most-searched brands.

Experian Hitwise also revealed that during 2010, 3.5 percent of all searches in Google, Yahoo and Bing were looking for the social network. Furthermore, when the web analytics takes into account misspellings and abbreviations such as 'facbook', 'fb' or 'facebok', the social network accounts for six percent of all UK searches.

YouTube accounted for one percent of all UK internet searches in 2010 and, according to Experian Hitwise, saw visits to the site grow by 22 percent in the same year.

"Social networking is now the most popular activity online for UK internet users," said Experian Hitwise's research director, Robin Goad.

"We know that these social networks are extremely popular, but it's interesting to see how much impact brands like Facebook are having online against major retailers and news and media brands. The key for companies now is to make the most of the brand equity Facebook has and to ensure their own brands are represented well on sites like Facebook."

See also: Social networks account for 12% of all UK net visits


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

Watch this heartwarming Christmas short by Trunk for composer John Rutter

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad