Amazon is thought to be preparing to offer its Prime customers the chance to stream movies and TV shows over the internet.
Following the etailer's acquisition of online and postal movie rental service Love Film last month, Amazon posted a message on a web page that hinted at the move.
According to Engadget, which captured the page, the message read: "Your Amazon Prime membership now includes unlimited, commercial-free, instant streaming of 5,000 movies and TV shows at no additional cost."
However, the page was quickly removed. Amazon has yet to comment on the rumours but a source told the Financial Times the company had been working on the streaming service.
Amazon Prime costs £49 per year and offers web users free delivery on a host of items sold by the website.