We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,585 News Articles

Twitter's ad revenue to hit $150M this year

MySpace revenue to drop by $100m

Twitter's advertising revenue will reach $150 million in 2011 and $250 million next year, according to digital marketing research company eMarketer.

However, in order to have long-term business success, the microblogging and social networking company will have to work extra hard to ensure that this first wave of marketers gets the expected results from their ad spending, eMarketer said on Monday.

"If Twitter can grow its user base and convince marketers of its value as a go-to secondary player to Facebook, it will succeed in gaining revenue," said Debra Aho Williamson, an eMarketer principal analyst, in a statement. "In 2011 it must work overtime to give its early advertisers a positive experience."

Most of Twitter's ad sales this year and in 2012 will come from the US, just as they did in 2010, when the company generated $45 million in revenue, according to eMarketer estimates.

By comparison, Facebook closed 2010 with US$1.86 billion in revenue, according to eMarketer, which forecasts that the social networking leader will generate $4 billion this year and $5.7 billion in 2012.

Meanwhile, eMarketer sees MySpace's revenue on a downward slide from $288 million in 2010 to $184 million this year and $156 million in 2012. MySpace laid off 500 employees, or about 47 percent of its global staff, earlier this month.


IDG UK Sites

Samsung Galaxy S6 release date and specs rumours: When will the Galaxy S6 come out?

IDG UK Sites

How to win iTunes Festival 2014 tickets: See Pharrell Williams, Sam Smith, Kylie & more live, for...

IDG UK Sites

Microsoft's all or nothing bet on Windows Phone is the best way forward

IDG UK Sites

Google adds better type rendering to its Chrome browser on Windows