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Amazon brings 'Black Friday' to the UK

Online retailer will offer five days of discounts on selected products

Amazon is giving Brits the chance to experience 'Black Friday' by offering discounts on a number of selected consumer electronics including the Nintendo Wii, Microsoft Xbox and Sony TVs.

Black Friday, which falls on the Friday after Thanksgiving in the US, is traditionally a day of sales and goods are heavily discounted. Many Americans start their Christmas shopping on this day, which last year generated more than $10bn in sales.

Amazon said it would offer five days of discounts of selected good, beginning on November 22. The 'Lightning Deals' will be limited to a set quantity and then item will only be discounted for a short priod of time. Once that quantity has been reached or the time limit elapses, the 'Lightning Deal' will end.

The online retailer said Nintendo Wii and Mixrosoft Xbox consoles will be discounted by over 60 percent, along with the Flip MinoHD camcorder, while Canon Powershot cameras will be less than half price.

"For many years, shoppers in the US have enjoyed massive savings on great products as a result of the 'Black Friday' phenomenon," said Brian McBride, managing director, Amazon.co.uk

"Amazon is always looking to offer exceptional value for money, especially in the run up to Christmas, and will replicate that activity for the benefit of all customers here in the UK. The deals will come thick and fast so customers are advised to check back regularly for significant discounts on items across all product categories."

Amazon said web users can keep track of all the deals by visiting the online retailer's dedicated Black Friday web page or by following its Twitter feed.

See also: Amazon introduces book lending for Kindle


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