We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

52% of firms use social media websites

However, 6% think the sites are useless

More than half (52 percent) of firms use social media such as LinkedIn and Twitter, says the Forum of Private Business.

However, of those firms, more than a quarter have serious concerns over the 'value' of social networking sites. Furthermore, 21 percent said the sites were 'not useful' and six percent labelled them 'useless'.

"It's clear that, while a lot of our members are certainly trying out social media for their businesses, many remain unconvinced of its benefits," said Forum spokesman Phil McCabe.

"We believe that social media does hold a great deal of potential for many SMEs. Its conversational, real-time nature makes it ideal for entrepreneurs and small, dynamic firms which often have much more relaxed attitudes towards public relations than big corporations. Also, sites like Twitter can provide valuable and cost-free feedback on customer and client satisfaction."

The forum also revealed that 19 percent of firms don't have a website. Of those that do, more than three quarters (76 percent) use them to list contact details, while 74 percent use a website to provide product information.

Furthermore, 18 percent said they only use traditional contact methods such as the post and telephone calls to contact their customers and suppliers.

See also: 50% of firms worried about security of Web 2.0 tools


IDG UK Sites

Best Black Friday 2014 tech deals UK: Latest bargains on phones, tablets, laptops and more this...

IDG UK Sites

Tech trends 2015: 3D printing grows up

IDG UK Sites

25 iOS apps turn (Red) for World AIDS Day campaign

IDG UK Sites

Black Friday 2014 UK: Apple deals, Amazon deals & other Black Friday tech offers