The Internet Watch Foundation has overhauled its website in a bid to make it easier for web users to report suspicious content.
The new-look website, which has been launched to coincide with the fourth Internet Watch Foundation Awareness Day taking on October 7, now features a 'report content' button on the homepage. Clicking this takes users straight through to the first step of the reporting procedure.
"It is crucial that everyone knows they can report child sexual abuse images to us and have confidence that we will work to get them removed and investigated, wherever they originate in the world," said Eve Salomon, chair of the IWF.
The IWF also said its members will be working together this month to enhance the self-regulatory aspect of the organisation's blocking system, that sees members issued with a list of pages containing child sex abuse images, so they can block the URLs.
"It's fantastic to see our member companies joining forces and getting behind this initiative by publicising our Hotline to their customers. Fighting child sexual abuse is something that unites us all and a report to the IWF could rescue a child from suffering."
The IWF said it has dealt with over 35,000 reports of inappropriate content on the web so far this year.