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News of the World goes behind paywall, gets iPad app

Follows The Times, Sunday Times in charging for content

The News of the World, the UK's biggest-selling Sunday national newspaper, will go behind a News International's online paywall from next month, when the company will also launch a dedicated iPad app.

The Sunday tabloid, famous for scandal and exposing celebrity misdemeanours, will follow in the footsteps of The Times and Sunday Times in charging for content online.

A new News of the World iPad app will cost readers £1.19 each week, while News International will charge an additional £1 for a day's access and £1.99 for a four-week subscription for online content. Readers who sign up for more information on the paywall plans are invited to view an exclusive Cheryl Cole video.

"The News of the World website will be the third of our titles to launch a paid-for digital proposition in under four months," said Rebekah Brooks, chief executive of News International.

"News International is leading the industry by delivering on its commitment to develop new ways of making the business of news an economically exciting proposition."

The Guardian anticipates News International will start charging for The Sun online in the next few months.


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