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Twitter to roll out automatic link shortening service

Service currently available in Direct Messages

Twitter will roll out a new automatic link shortening service to users later this summer.

"If you want to share a link through Twitter, there currently isn't a way to automatically shorten it and we want to fix this," the website said in a blog.

To combat this, the micro-blogging service revealed it plans to extend the link service currently available in Direct Messages to Tweets.

"When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL," Twitter said.

"A really long link such as http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t.co/DRo0trj for display on SMS, but it could be displayed to web or application users as amazon.com/Delivering - or as the whole URL or page title."

Twitter said not only does the automatic link shortening service, which has been created in conjunction with .CO Internet SAS - the registry for the new .CO extension, make it easier to use the micro-blogging service, it also offers users security against clicking on malicious links.

"Links reported to us as malicious are blacklisted, and we present users with a page that warns them of potentially malicious content if they click blacklisted links," Twitter said.

"Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you."

Twitter also said the link shortening service would eventually be used in serving up Promoted Tweets, which will appear as the top result when web users search for words and topics on the site.

See also: Marketers turn to Twitter's real-time search


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