UK ISP TalkTalk is offering Brits a year's free internet access.
The offer, which runs from June 1, will see customers given its Essentials package for free for 12 months, providing they sign an 18-month contract with the ISP and pay TalkTalk's line rental, which costs £11.49
The Essential internet package, which is normally priced at £6.99, offers internet access at a speed of up to 24Mbps, as well as a 40Gb download limit, free evening and weekend calls to national number and a free wireless router.
"A year's free broadband and calls from TalkTalk is a bold move to attract new customers and consolidate its position in an increasingly cut throat market," said Michael Phillips, from Broadbandchoices.co.uk.
"This move could however bring to mind TalkTalk's launch offer in 2006 of 'free broadband' which caused a gold rush of consumers desperate to sign up but ultimately resulted in a customer backlash as the company just wasn't geared up to cope with demand."