Responding to a PC Advisor poll, almost one in six web users - 14.7 percent - said they never watch online video at all.
And the respondents who do watch clips online don't seem to be hooked. The largest proportion of respondents - 49.7 percent - said they watched 'the odd clip'.
The issue may be a question of bandwidth. Online video fan and PC Advisor forum member Chegs ®™ commented: "I had to purchase additional bandwidth (fortunately, I'm no longer on such a low bandwidth cap though this was still 25Gbs and am presently on 40Gb cap)."
Forum member bremner. meanwhile, said: "It has to be the case that use will be dependent upon a broadband connection. My use of iPlayer has changed by necessity since moving house and going from Virgin 20Mb unlimited to BT 2.5Mb with a 10GB a month limit."
There remains a hardcore of regular video consumers, but they are only slightly larger than the group who never watch any video at all - 17.8 percent of respondents said they watch 'About an hour per day'.
The remaining 17.8 percent indicated that they watch about an hour per week.