We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Hulu abandons UK plans

Talks with broadcasters breakdown

Online TV-on-demand service Hulu has abandoned plans to launch in the UK, afters talks with UK broadcasters collapsed.

The service, which is co-owned by News Corp, NBC Universal and Disney, allows web users to watch TV shows, which feature a number of adverts, for free on the web.

Hulu had been in talks with some the UK's major broadcasters, including ITV, Channel4 and Five for almost a year.

However, according to The Telegraph, a senior TV executive close to the negotiations said: "Hulu has told several people at the British broadcasters that it has been forced to abandon its UK expansion plans after failing to sign any content deals".

Ben McOwen Wilson, ITV's director of online and interactive, told The Telegraph the while Hulu had been a success in the US, the UK TV market is different.

"It [the UK TV market] is much more consolidated, which means there are fewer online locations than in the US, which users need to visit to get access to their favourite content – therefore there is less need for aggregators,"

A source close to Hulu, claimed the service "has definitely had to postpone its UK expansion plans, which the team are disappointed by".

"Hulu has been forced to walk away. But it remains hopeful that it can have a UK presence in the future – when the broadcasters realise they need to be more flexible with their business models."

Hulu did not want to comment on the story.

See also: TalkTalk TV may come to Project Canvas


IDG UK Sites

LG G4 Note UK release date and specification rumours: Samsung Galaxy Note 5 killer could be the LG 3......

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 off Retina iMac with new model