Google is giving web users the ability to edit the locations of businesses that appear in its Street View service.
The images are captured by specially adapted Google Street View cars that travel the UK taking photographs.
"Sometimes you may find a place in Google Maps that isn't quite positioned where it should be," Google software engineer, Jie Shao, said in a blog.
"Let's say you know that your favourite pizzeria is near the corner but the marker for it appears further down the block. You want all hungry pizza-cravers to be able to find this great spot, so you want to make sure the marker leads them directly to the storefront."
Web users can adjust the location of nearby businesses such as shops or pubs by simply clicking the 'edit marker' option when in Street View. A marker appears, which can then be dragged to a new location.
"We encourage our users to put the marker at the entrance of the place. However, users sometimes put the marker in the centre of a street block, and we don't have an easy way of detecting this," said Shao.
"By introducing this feature, we know approximately where the facades are from Street View images. Based on the information, we can snap the dragged markers to the closest facades automatically by using street view information."