We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

66% of Brits unaware of ad-related email scanning

A quarter want to opt out of scans

Nearly two thirds of Brits are unaware that their webmail provider may be scanning their personal emails for advertising purposes, says GMX.

The webmail firm's 'Attitudes to email' study revealed that over half (56 percent) are concerned by the practice, and the same percentage admitted they wanted to opt out of having their emails scanned.

Furthermore a quarter said whether they could opt out of having their email scanned would affect their choice of webmail provider.

When it comes to children's email accounts, 48 percent said the practice should be banned for children's email accounts.

Eva Heil, Managing Director, GMX, said: "Many of our competitors continue to use private email content in the body of emails to tailor advertising to the individual user.

"With public awareness of this practice still low, we believe it is important that every user is at least informed about the usage of private email communication for tailoring advertising".

See also: 40% of UK webmail users reject targetted ads


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model