More than 30 percent of Brits think 'added extras' such as free laptops or dongles are more important than price or speed when it comes to choosing a broadband connection, says Broadband Genie.
Research by the broadband comparison website revealed that a quarter still cite speed as the biggest factor when choosing between internet packages, while just 20 percent think price is more important.
"The desire for added extras is a hangover from the mobile companies' insistence on giving away everything from free handsets to games consoles with mobile phone tariffs," said Broadband Genie editor Chris Marling.
"There has been resistance to continuing laptop deals from some mobile broadband suppliers, but the demand for them is still high. More and more, deals are beginning to mirror those in the mobile phone arena."