BT has unveiled its first super-fast broadband connection for UK residents.
The company is claiming that its new BT Infinity service, which uses fibre cables to offer download speeds of up to 40Mbps, is cheaper and faster than its cable competitor, Virgin Media.
BT said the £19.99 a month package will also offer upstream speeds, going to 10Mbps, more than six times faster than Virgin Media's fastest service.
The company is also launching a super-fast broadband service for businesses - Business Total Broadband Fibre, also offering 40Mbps and which the company is promoting as step towards cloud computing.
Gavin Patterson, chief executive officer, BT Retail, said: "The internet is essential to our customers' lives and they are demanding more and more as richer and even more compelling services become available".
"BT Infinity gives customers the capacity and reliability they need in an instant and at a great value price they can afford. We want to give our customers the best possible online experience and are committed to rolling out super-fast speeds across the UK."