People spend longer on Microsoft's website than on Apple's, according to new data from Nielsen Online.
Nielsen spies on the amount of time people spend on the sites of the top web brands in the world.
Microsoft had more unique visitors (135,876,000) in December 2009 than Apple (63,825,000), and those people averaged over two hours there compared to Apple's visitors (1.5 hours).
Although beaten in sheer visitor numbers by Google (155,683,000), Microsoft and Yahoo! (130,229,000) Facebook's 109,905,000 visitors spent an average whopping six and a half hours scanning friends' updates, photos and silly farming games.
The data in the graph shown here indicates that 63.8 million home and work Internet users visited at least one of the Apple-owned sites, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites.
Comments
Mark Simpson said: KevintiYouve hit the nail on the head thereI wouldnt be surprised that most of the dwell time is people desperately searching the Knowledge Base to help fix problems in Microsofts shoddy OSes
Kevinti said: This report doesnt prove anything It could simply be that Apples website is well designed and can be navigated easily so customers dont have to spend so much time trying to get the information they seek I have spent hours on Microsoft sites trying to find out stuff which is hidden away behind links which often take you right back to where you started