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Visitors take longer at Microsoft than Apple

Microsoft beats Apple in website dwell time

People spend longer on Microsoft's website than on Apple's, according to new data from Nielsen Online.

Nielsen spies on the amount of time people spend on the sites of the top web brands in the world.

Microsoft had more unique visitors (135,876,000) in December 2009 than Apple (63,825,000), and those people averaged over two hours there compared to Apple's visitors (1.5 hours).

Although beaten in sheer visitor numbers by Google (155,683,000), Microsoft and Yahoo! (130,229,000) Facebook's 109,905,000 visitors spent an average whopping six and a half hours scanning friends' updates, photos and silly farming games.

Nielsen Apple vs Microsoft website time spent

The data in the graph shown here indicates that 63.8 million home and work Internet users visited at least one of the Apple-owned sites, and each person spent, on average, a total of 1 hour, 27 minutes and 45 seconds at one or more of their sites.

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