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Google increases lead of search market

71% of November's searches took place on Google

Despite Microsft Bing's assault on the search market, Google has increased its lead over its competitor, according to Hitwise.

The web metrics firm said in November, 71.57 percent of all searches were conducted on Google, That's about a 1 percentage point increase over October, when Google captured 70.60 percent of all searches.

November wasn't as good a month for second-place Yahoo and third-place Microsoft's Bing.

Yahoo dropped from a 16.14 percent market share in October to 15.39 percent in November. That accounts for a 5 percent decrease in share.

And for Bing, its market share also slipped, going from 9.57 percent in October to 9.34 percent last month.

And this has to be good news for Google, which has been pouring a lot of effort and money into expanding its search abilities.

Google started giving users real-time search results this week. Both Google and Microsoft announced in October that they had struck individual real-time search deals with Twitter.

Microsoft went one step further and struck its own deal with Facebook, as well.

The move into real-time search shows how significant social networking sites, like Twitter and Facebook, have become to the online community.

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