YouTube is now showing full-length TV programmes such as Peep Show, Derren Brown and Gordon Ramsay's F Word in the UK after its Shows section when live today.
The Shows section includes almost 5,000 videos from over 60 partners. Over 3,000 hours of programming is currently available, and YouTube expects this to significantly increase in the coming months.
All programmes are available for free to end users, although the channel is supported by advertising. Virgin Media, Universal, Orange, Samsung and Pepsi have signed up to sponsor Channel 4 content appearing on YouTube Shows, for example.
As well as full-length programmes, the Shows section offers clips of content from BBC Worldwide, including Eastenders, Mr Bean, Top Gear and QI.
"The YouTube community has always enjoyed the vibrant range of video on the site, from amateur make-up videos to professional TV highlights and everything inbetween," said Patrick Walker, YouTube's Director of Video Partnerships.
"The Shows section of the site will make it easier for users to discover videos from the biggest names in British broadcasting, and help our content partners reach new audiences and generate new revenues."
YouTube says it now serves over 1 billion video streams per day, while over 20 hours of video is uploaded to the site every minute.