We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

A third of Brits donate online

31% said web is preferred way to give to charities

Over a third of Brits have used the web to donate money to a charity, says 1&1 internet.

Research by the internet hosting company also revealed that 31 percent said the web was their preferred way to donate money, while two thirds of Brits said they were more likely to give to charity if online payments were available.

1&1 said that one in five Brits also use a charity's website to keep up-to-date on local causes, while 39 percent of Brits said a charity's website sways their decision on whether to make a donation or not.

Oliver Mauss, CEO 1&1 internet, said: "In today's economic climate, it is vital for non-profit organisations to realise the value of the internet for making connections and driving revenue. The public now prioritises charities that can inspire them with content and accept payments immediately online".

However, nearly half of all web users said they would be deterred from making a donation if a charity's website was slow to load, while 43 percent said an unprofessional looking website would stop them donating.

"Maintaining an effective website should be viewed as a mission-critical activity for charities. As the most preferred source of information used by donors, the standard of a website will directly impact a potential supporter's response. Charities that drag their feet on the web may in the long-term risk losing out financially to more technologically savvy organisations," Mauss added.

Broadband speed test

See also: Credit card fraudsters targeting charities


IDG UK Sites

Best January sales 2015 UK tech deals LIVE: Best New Year bargains and savings on phones, tablets,...

IDG UK Sites

Chromebooks: ready for the prime time (but not for everybody)

IDG UK Sites

Hands-on with Sony's latest smartglasses

IDG UK Sites

Apple TV expert tips: get US Apple TV content, watch Google Play, use multiple Apple IDs and more