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Amazon launches AmazonBasics brand

Bargain basement products launched in US

Amazon has started selling electronics accessories in the US under the AmazonBasics brand.

AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic 'basics', or quality, low-cost products for consumers, it said.

The statement was unclear about whether Amazon will develop more gadgets, such as Kindle, under the new name.

AmazonBasics is expected to be introduced on the company's international websites in coming months.


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