We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Amazon launches AmazonBasics brand

Bargain basement products launched in US

Amazon has started selling electronics accessories in the US under the AmazonBasics brand.

AmazonBasics currently includes accessories such as audio visual cables and blank DVDs, but other items will be added in coming months, the company said. Amazon will create its own line of consumer electronic 'basics', or quality, low-cost products for consumers, it said.

The statement was unclear about whether Amazon will develop more gadgets, such as Kindle, under the new name.

AmazonBasics is expected to be introduced on the company's international websites in coming months.


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite