Microsoft is joining forces with Tesco to offer consumers a new way to buy and enjoy films at home.
Buy in-store to download at home
The service, which is built on Microsoft's Silverlight technology and will be available from the autumn, will allow consumers to purchase 'Virtual DVDs' from Tesco stores that they can download from the web onto their PC.
The 'Virtual DVD' will offer the same video quality, interactivity and bonus content available on the physical products but will also include extra features such as auto-updated trailers, exclusive bonus content and the ability to chat online with others currently viewing the film. MP3s, ring tones and related games will also be on offer.
"For the first time, consumers will be able to enjoy a DVD equivalent experience with digital movies, which paves the way for more advanced viewing experiences enabled through Silverlight," said Rob Salter, category director for entertainment at Tesco.
"This is just the beginning. In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience and deliver exclusive content, web events and services wherever and whenever they want them," Salter said.
Microsoft said a 'Virtual DVD' was a digital copy of a film "that is truly the equivalent of a physical disk - with the same package of navigation, bonus features and director commentaries".
Comments
Ayrton s h said: they will probley do something to what tesco do for dvd rental they use lovefilms service branded as tescos for dvd rental so microsoft and tesco will probley have love film join them so they can offer all the ones on physical dvd on virtaul dvd as well but whose going to pay for the copy right of all the millions of films out there
jonathan said: a dvd will cost me R150 or 1125 to download the movie it will cost me R8940 or 67050
Allan Weaver said: Tesco and Microsoft What a brilliant combo Two money greedy companies out to supply as little as possible for as much as possible
Lonekro said: Whatever its obvious drawbacks it has one great advantage - avoiding on-line transactions Pay in store but download straight to your computer Good for some
Skidz said: jimboweb said on Thursday 10 September 2009Stupid ideawho wants to chat to others while watching a movie LOL probably the same people who talk all the way through movies at the cinema and get on our nerves
Poit said: Probably the same kind that spends hours of their lives twittering jimboweb people who feel it necessary to ratify their own existences through constant contact with others
jimboweb said: Stupid ideawho wants to chat to others while watching a movie
MalcolmF said: I foresee a lot of people running into broadband capping that they never thought would affect them
moggy5 said: Idea is good But it will have to be Burnable to DVDor very much cheaper than having the physical DVDBut knowing Microsoft and their DRM crap and dollar signs in their eyes its bound to be a failiure
cycoze said: In theory it sounds great but perhaps just something else that clogs up an already over burdened Internet