We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

'Generation Y-pay?' refuses to pay for downloads

New campaign aims to educate 16 to 34 year olds

Less than one in two 16 to 34 year olds believe they should pay to download TV and movies from the web, says The Industry Trust for IP Awareness (Itipa).

Despite this, 74 percent happily pay for cinema tickets and DVDs. In a bid to re-educate this group of illegal downloaders - which Itipa calls "Generation Y-pay?" - the anti-piracy group is launching 'Connected to British Film and TV', a new awareness campaign being backed by a number of actors including Lock, Stock and Two smoking Barrels star Nick Moran.

The campaign, which is also being backed by former Eastenders stars Matt D'Angelo and Tamzin Outhwaite, aims to show web users that the money spent on purchasing cinema tickets and downloads is re-invested into the industry in a bid to create new content.

"Every time you pay for a cinema ticket, a DVD or Blu-ray, or a legal download, it makes great British films happen and highlights the immense wealth of constantly emerging talent we have in this country. So you're the real stars of British Film and that's what the Connected to British Film and TV campaign is celebrating," Moran said.

Broadband speed test

PC security advice

See also: New internet piracy measures get mixed reactions


IDG UK Sites

Windows 10 release date, price, features. The next version of Windows will run on everything:....

IDG UK Sites

An Apple fan's perspective on the Windows 10 launch

IDG UK Sites

Sensor-laden kids' watch with 3G launches in Japan

IDG UK Sites

2014 Retina iMac release date rumours, specs and features: 27in 5K Retina iMac 'launching this mont'......