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Mobile phone website traffic surge

Controversial 118 800 site also spikes

Mobile phone websites experienced the fastest growth in the number of UK visitors - using PCs/laptops - over the past year, with a 58 percent increase in unique UK visitors from 7.7 million in July 2008 to 12.2 million in July 2009. Controversial mobile phone directory 118 800 was another website that saw massive traffic increases.

According to Nielsen Online almost all the top players in this sector experienced strong UK growth - particularly handset manufacturer Nokia (203 percent) and the networks Vodafone (91 percent) and the UK's Apple iPhone carrier O2 (79 percent).

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The sector has also been boosted by services enabling consumers to recycle their mobile phone for cash. Envirofone.com experienced a 429 percent increase to almost 616,000 UK uniques and Mazuma Mobile increased by 357 percent to over 400,000 UK uniques.

One of the biggest contributors to the sector in terms of traffic growth is 118 800, the controversial directory service containing millions of UK mobile phone numbers.

The service caused controversy among privacy campaigners who promoted the main way of opting out of the database - through the website. The 118-800 service didn't launch until June 2009, but the following month it was the 111th most visited web brand in the UK with almost two million unique UK visitors.

118 800 mobile phone directory still suspended


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