An advert for a slimming aid, which has regularly appeared all over the internet including on social networking sites such as Facebook, has been banned by the Advertising Standards Agency (ASA).
Adverts for the Pink Patch claimed dieters could lose up to a stone in two weeks just by wearing the pink patch, which according to the company, reduces cravings by releasing herbal ingredients into the body.
However, advertising watchdog the ASA said the advert was "irresponsible" and promoted "bad medical practice".
According to the ASA, there was no evidence that the ingredients resulted in any weight loss. It also highlighted that some of the studies for the patch were carried out on animals, not humans, which is contrary to the ASA code.
Olivia Campbell, spokeswoman for the ASA, said: "The ad was irresponsible for promoting bad medical practice of losing a stone in two weeks and failed to provide persuasive scientific evidence to substantiate its claims."
Nobody from CYC Marketing, the company behind the advert, was available for comment on the judgment.
Comments
Also said: The following is copied from this web pageHowever advertising watchdog the ASA said the advert was irresponsible and promoted bad medical practiceThe Pink Patch WorksWhy is Pink the top Weight Loss Patch It works Try Pink freeThePinkPatchcoukAccording to the ASA there was no evidence that the ingredients resulted in any weight loss It also highlighted that some of the studies for the patch were carried out on animals not humans which is contrary to the ASA code
Ben Harvey said: yipeeee have some of thatI saw the advert whilst using hotmail I went to the site after months of seeing it because it was interesting to see how a patch could cause weight lossIt is cruel and wicked to prey on women creating weight issues when one does not exist in the first place What really wound me up at the time was the last picture on the site It was a girl that was soo skinny you could see her arm and shoulder bones with such clarity she looked ill and enerexic BUT SHE WAS STILL WEARING A PATCH the message undertoneS in that advert part is appalling
citizen said: It is about time someone did something about these ads on the internet People are losing money to these crooksMost of these diets dont even work If they want to lose some weight they should send some of the food they consume to Ethiopia and the Sudan and it will not go to their guts hence will not gain weight