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UK blog traffic reaches all-time high

Blogs growing faster in UK than US

UK Internet visits to weblogs reached an all-time high during the week ending June 7, 2008, accounting for 1.19% of all UK Internet traffic, equivalent to one in every 84 website visits.

According to internet-measurement service Hitwise the market share of blogs has increased steadily over the past three years.

Traffic to blog sites is growing at a much faster rate than traditional News and Media sites: over the past three years, UK Internet traffic to Hitwise's 'Blogs and Personal Websites' category has increased by 171%, compared to a 70% increase in traffic to News and Media sites.

Blogs have a greater market share of visits in the UK than in the US. Blogs accounted for 1.09% of all Internet visits in Britain during May, but only 0.73% in the US.

The top 20 websites in the Blogs and Personal Websites category cover a variety of topics, ranging from gadgets to gossip. Blogger is the most popular blogging platform, while the appearance of MySpace Blog in the top three highlights the importance of social networking blogs. Traditional media players also feature prominently, with BBC Blog Network and Guardian Unlimited Blogs ranked in the top 10.

In the same period traffic to PC Advisor blogs has risen 649%.


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