We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Google passes Microsoft as UK's top brand

Supermarkets plummet in 2008 survey

Web giant Google has overtaken Microsoft as the UK's top brand, according to a survey of 2,200 consumers.

The 2008 Superbrand survey puts Google top for the first time, while other technology companies also perform strongly. Last year's number one – Microsoft – took second place this year, while Sony took tenth place, and Apple came eleventh.

The retail sector, and supermarkets particularly, took the biggest hit this year. Asda plummeted 253 places, Tesco dropped 230 places and Sainsbury's fell 194 places compared to the 2007 survey.

"Lifestyle brands, particularly those in the technology sector, have considerably more sway with the public than everyday staples such as the supermarkets, which now seem further than ever from the affections of the British people," said Stephen Cheliotis, chairman of the Superbrands Council.

Superbrands top ten

1. Google
2. Microsoft
3. Mercedes-Benz
4. BBC
5. British Airways
6. Royal Doulton
7. BMW
8. Bosch
9. Nike
10. Sony

Download the Superbrands Top 500 (pdf)


IDG UK Sites

5 reasons not to wait for the Apple Watch: Why you shouldn't buy the iWatch

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

How Emotional Debt is damaging digital design

IDG UK Sites

How to update your iPhone or iPad to iOS 8: including how to install iOS 8 if you don't have room