We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

BT gets thumbs up for 'geeks' and gremlins

ASA clears advert featuring Dragons' Den star

The Advertising Standards Authority (ASA) has cleared adverts promoting BT's business telecom and home broadband services, following complaints from 31 viewers over adverts featuring Dragons' Den star Peter Jones and My Family's Kris Marshall.

Peter Jones is the new face of BT's business adverts, but one ad featuring "pointy teeth, green-grey skinned" Gremlins attracted 11 complaints, with parents complaining that the mischievous monsters gave their children nightmares. While the ASA warned that the "goblinesque" features of the Gremlins might scare "very young children", the regulator said the characters were more comedic than threatening.

Separately, the ASA received 21 complaints over a BT Broadband ad promoting the ISP's parental software, with all but one of the complainants concerned that the ad featuring actor Kris Marshall encouraged parents to allow children to browse the web unsupervised. Nine people said the ad, in which one character said "I am worried that she might be a geek", misled viewers by suggesting BT's parental control features would protect children from all online threats.

However, the ASA ruled that the ad was not misleading, giving credit to BT for offering the parental software, and for showing the parents supervising their child's internet use.

Watch the BT 'Gremlins' ad below.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

Watch this heartwarming Christmas short by Trunk for composer John Rutter

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad