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Google leads Yahoo in Asian search

Five Asian-based search engines in top ten

Google leads Asia's search rankings, according to a new Comscore survey, accounting for 39.1 percent of all searches in the region in April 2008, followed by Yahoo with 24 percent.

Baidu ranked third with 16.7 percent, and was the highest-ranking Asia-based search engine, one of five that appeared in Comscore's top 10.

Among Asians, Korean internet users conducted the most searches during the month, with an average of 103.5, followed by users in Japan with 102.6, and Singapore with 100.9. Chinese searchers were the largest as a group, with 82.8 million. Japan came second with 60.05 million, then India with 28.1 million.

Searches conducted from public computers, such as those found in internet cafes and those made from mobile devices including PDAs (personal digital assistants) were excluded from the results.

Google's 15 percent lead in the Asian search market is far removed from its dominance in other countries and regions.

A survey from Hitwise earlier this month said the search giant accounted for 90 percent of all web searches in the UK over the past year.


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