We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Comcast buys social-networking firm Plaxo

Plaxo tools to be built into Comcast's SmartZone

Comcast will acquire social-networking company Plaxo to power upcoming community features on its TV, broadband data and phone services.

Comcast spokeswoman Jennifer Khoury said Plaxo will help Comcast build social-networking capabilities that subscribers will reach through the US cable giant's SmartZone Communications Center.

Terms of the deal were not disclosed. Comcast expects the acquisition of privately held Plaxo to close in the next two months, Khoury said. The companies have already been working together in developing SmartZone, which is due to become available later this year, she said.

Plaxo will add community capabilities to cross-platform services that can bring into play all three of Comcast's basic platforms, Khoury said. For example, subscribers will be able to go into a set of contacts stored on Smartzone, pick out a friend to share photos with, and let that friend view the photos on TV via Comcast cable service.

Comcast has about 25 million cable TV subscribers and 14 million internet subscribers in the US. Battling to get consumers to identify with, spend time with, and remain loyal to them, service providers and entertainment companies alike are tapping into social networking.

Plaxo is just one of many social-networking sites that have sprung up on the web in recent years. It allows automatic updates of business address-book information. Plaxo earlier this year signed on to the Google-led Open Social specifications aimed at making different social-networking services compatible.

All of Plaxo's approximately 50 employees will be absorbed into Comcast after the deal closes, Khoury said.

IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model