Sky has developed an online Electronic Programme Guide (EPG) which lets viewers browse the content of more than 600 channels up to seven days in advance from a PC or even when on the move.
Using the Online Sky Guide, viewers can search the website for programmes on all digital television channels, including regional variations, using single search terms based on show titles. They can then access synopses of the programmes, links to associated shows and ratings.
The guide has a personalise option that allows users to list preferred channels, genres and page views. Then the Online Sky Guide can highlight recommendations in line with users' interests.
Sky customers using the Online Sky Guide will also benefit from a one-click 'remote record' facility, which allows then to add their favourite programmes to their Sky+ planners.
"With such a huge choice of TV programmes and channels now available, viewers need better search functionality to access programme information quickly and easily. We have harnessed the best of the flexibility and interactivity of the web with the best of TV, in an integrated way," explained Gerry O'Sullivan, director of Strategic Product Development at Sky.