We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

YouTube tops 66m US users in January

Google's site remains dominant video service


Google's YouTube continues as the preferred online video site of US users, with a popularity that dwarfs its closest competitors, according to Nielsen Online.

During January, YouTube had almost 66.2 million unique viewers and streamed almost 2.6 billion clips, Nielsen Online said.

Fox Interactive Media, the News Corp unit that houses MySpace, came in second in streamed clips with 376.8 million and third in unique viewers with almost 19 million.

Yahoo ranked third in streams with a little over 299 million and second in unique viewers with 22.1 million.

Google's other sites, including Google Video, had 79.4 million streams and almost 13 million unique viewers, according to Nielsen Online.

As people embrace online video, it's expected that the medium will become a major vehicle for advertising, both for video ads and for ads within videos. All major internet players are experimenting with video ad formats and strategies, trying to determine the most effective methods for generating ad revenue and promoting products and services via online video.

YouTube to launch live video-streaming site

This week, Brian Cusack, YouTube sales team manager, told attendees at the eRetailer Summit in Miami that YouTube will soon give marketers more data about viewership of its videos.

By making more detailed metrics available, YouTube wants to give marketers a better understanding of the reach of their clips, and of their effectiveness at boosting brand awareness and sales.

He also said YouTube has only recently begun to be used as a marketing vehicle. YouTube only introduced significant advertising opportunities in last year's third quarter and is still very much learning how to make itself useful for these purposes, he said.

Other internet companies, advertising agencies and corporate marketing departments are also striving to understand what are the best ways to use online video for advertising and marketing.

In the meantime, usage stats such as those issued by Nielsen Online leave one thing clear: YouTube, at least for now, is the undisputed leader in online video.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia