MySpace will stream China Central Television (CCTV) coverage of the Beijing Olympics.
CCTV is the Beijing Olympics' official internet and mobile phone broadcaster. Joining CCTV to broadcast the event over the internet are popular online video site Tudou.com and MySpace China. Terms of the agreement were not disclosed.
CCTV.com holds the online broadcast rights to the Olympics, with Sohu.com operating the official website for the Beijing Organizing Committee for the Olympic Games (BOCOG).
Shanghai-based Tudou is China's most popular online video site. In July 2007, Nielsen Netratings reported that Tudou was one of the web's fastest-growing sites, with over 6 million unique users per week and almost half a billion web pages per week.
The deal is a particularly big win for MySpace China, based in Beijing, which has been operating here for less than a year, and has not yet established itself as the powerhouse in China that its social-networking site is in the US.
The streaming broadcasts will be accessible only in China, the companies said, as CCTV's rights only cover China. It has not yet been decided if programming will be available only in Chinese or if other languages would be included.