We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

ISPs turn to Twitter to help solve broadband problems

BT, TalkTalk and Plusnet embrace micro-blogging

Web users that have problems with their broadband service and want it fixed instantly are turning to micro-blogging service Twitter, says Top 10 Broadband.

According to the broadband comparison website, ISPs including BT, PlusNet , TalkTalk and Be are currently posting up to 100 tweets a day in response to customers queries and problems.

Oli White, head of marketing at Be Broadband, said: "The most important use of Twitter is to open another communication channel between Be and its members, which is why we've linked our team on Twitter directly into our customer services.

"Twitter is a channel that's been adopted by a number of our members so it became pretty clear that it was a sensible thing for us to bring in to our business as usual because it's how they wanted to communicate."

Jessica McArdle, marketing manager at Top 10 Broadband, said Twitter allows ISPs to respond to faster and more efficiently than before.

"Companies see the public forum of Twitter as a means of showing thousands of existing and potential customers the standard of service they can expect."

Take part in PC Advisor's Broadband Survey 2009

See also: 25% of firms suffer social-network phishing attacks


IDG UK Sites

Microsoft smartwatch release date, price and specs rumours: Launching within a few weeks

IDG UK Sites

Why you shouldn't buy the iPad mini 3: No wonder Apple gave it 10 seconds of stage time

IDG UK Sites

Halloween Photoshop tutorials: 13 masterclasses for horrifying art, designs and type

IDG UK Sites

Should I upgrade from Mavericks to OS X 10.10 Yosemite? What you need to know before updating to...