We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,230 News Articles

Microsoft and Viacom in $500m advertising deal

Software giant signs partnership with MTV owner

Microsoft and entertainment broadcaster Viacom have agreed to a five-year deal to share content and partner on advertising initiatives.

It's the latest agreement between content and technology companies seeking to make money by mixing premium content with advertising on the web. The two companies valued the deal at $500m.

Microsoft will have a nonexclusive licence to use TV programmes and other content from Viacom, which owns MTV Networks, Comedy Central, BET (Black Entertainment Television) and Paramount Pictures, among others. The content will appear on Microsoft's MSN website, as well as through its internet-connected XBox 360 games system.

Viacom will also use Microsoft's Atlas AdManager digital advertising technology for its US websites. The technology came from Microsoft's $6bn acquisition of aQuantive, which was completed in August. AdManager can serve graphical and video ads on Web sites and has ad reporting and management features.

Microsoft will also have an exclusive right to sell some display advertising inventory on Viacom's sites, and both companies will share the revenue.

Microsoft and Viacom previously worked together on MTV's Urge digital music store, which was closed in August after low interest.

In March, Viacom filed a $1bn suit against Google's YouTube video service for displaying clips the network owns that were posted by users without permission.


IDG UK Sites

OnePlus Two release date rumours: Something's happening on 22 July

IDG UK Sites

13in MacBook Air review, Apple's MacBook Air 2014 reviewed

IDG UK Sites

5 reasons to buy an electric car and 5 reasons not to

IDG UK Sites

Evernote Skitch: the best way for creatives to doodle feedback