We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Virgin Media denies ditching Phorm

But ISP confirms talks with competitor

Virgin Media and Phorm have both denied claims the ISP wants to dump the targeted advertising system in favour of another service.

New Media Age claimed Virgin Media was looking to sign with Audience Science instead. However, Phorm immediately issued a statement saying: "There is no substance to today's New Media Age story. Over the last year there have been continuous attempts to create the illusion that Phorm's ISP partners are parting ways with the company. This is yet another example of such a story, which has no basis in fact".

Phorm's controversial service, known as 'Webwise', tracks users' online surfing habits and then delivers relevant adverts. Despite claims by Phorm that it 'anonymises' the information about web users so they are impossible to identify, the service has attracted a number of concerns from privacy campaigners.

The Open Rights Group (ORG) even contacted a number of big tech companies including Amazon and Microsoft asking them to ban the service, which last week Amazon and Wikipedia agreed to.

While Virgin Media confirmed it is in talks with Audience Science, it said it has no plans to dump Phorm.

"The only agreement we have in place is with Phorm. We are investigating the use of Phorm's technology under our existing agreement with the company but, due to the complexities of the proposition, we do not have any timescales on when, or if, we will progress to trial or launch," said a spokesman for the ISP.


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite