We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Amazon bans Phorm from tracking users

Online retailer listens to Open Rights Group

Online retailer Amazon has announced that it will stop targeted advertising system Phorm from tracking users' activities on its web pages.

Phorm's controversial service, known as 'Webwise', tracks users' online surfing habits and then delivers relevant adverts. Despite claims by Phorm that it 'anonymises' the information about web users so they are impossible to identify, the service has raised a number of concerns from privacy campaigners.

Amazon's announcement follows a plea from the Open Rights Group, which contacted big tech companies including Amazon and Microsoft asking them to ban the service. The ORG feels Webwise illegally intercepts web users' communications and could commit long-term damage to the brands that adopt it.

The European Commission is also concerned that the service has breeched personal data rules. The EC has given the UK government two months to outline plans that will ensure no data protection laws are broken, or it will consider pursuing the matter in the European Court.

Amazon UK said: "We have contacted Webwise requesting that we opt-out for all of our domains."


IDG UK Sites

Apple promises developers better stability, performance for Swift

IDG UK Sites

5 things we hate about MWC: What it's like to be a journalist at a technology trade show

IDG UK Sites

Interview: Lauren Currie aims to help design students bridge skills gap

IDG UK Sites

12in Retina MacBook Air release date rumours: new MacBook Air to have fingerprint ID, could launch...