We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Middle-aged Tweeters behind Twitter's traffic surge

Comscore reports 700 percent growth in users

Twitter is not just for kids, according to a new ComScore study. The number of people using Twitter in February jumped a dramatic 700 percent compared to the same month last year, reported ComScore.

And who's largely behind that huge increase? Well, it's not the teen set. It's not even twenty-somethings or thirty-somethings, according to the online researcher. Comscore found that people between 45- and 54-years-old are 36 percent more likely than other age groups to use Twitter, making them the highest rated age group, followed by 25- to 34-year-olds, who are 30 percent more likely to Tweet out updates about their life and work.

Overall, worldwide visitors to Twitter were close to 10 million in February, noted Sarah Radwanick, a blogger for comScore.

What's notable about this is that traditionally, the people who first populate social networking sites - think MySpace and Facebook - are younger.

But older users are now diving into social networking. Just last month, Hitwise, which measures online traffic, reported that Facebook's audience of people over 35 increased by 23 percent in February compared to February 2008. While the social network was launched to serve students in the US, Facebook has broadly expanded that audience over the past year to include many middle-aged people.

Follow PC Advisor on Twitter


IDG UK Sites

Sony Xperia Z3 Compact review: A better deal than the Z3 and most smartphones

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Framestore recreates ancient China for Mr Bean's martial arts misadventure

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests and more